::The Center for Paper Business and Industry Studies::

About the Faculty:

BIOGRAPHICAL SKETCH – Nicholas H. Lurie

Marketing professor Nicholas Lurie conducts research and teaches courses on how the information environment affects consumer and managerial decision making. He is a co-founder of the College of Management's BizLab, which brings together researchers from multiple business disciplines who study human behavior.

He is particularly interested in factors that affect overload in information-rich environments such as the Internet; the interaction between the information environment and decision processes; and the impact of information presentation, including information visualization tools, on decision processes, outcomes, and learning. He also conducts research on how retailer strategies, such as price-matching policies, affect consumer search and price perceptions. His research has been published in the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Retailing, and the Journal of Public Policy and Marketing. His article "Decision Making in Information Rich Environments: The Role of Information Structure," won the Ferber Award for the best article in the Journal of Consumer Research based on a doctoral dissertation.

Dr. Lurie worked for several years as an international marketing consultant in Chicago advising domestic firms on export and market entry strategies with a particular focus on the Mexican market. He also was a Peace Corps volunteer in Cameroon and speaks French and Spanish.