The Center's research and education programs aim to develop and
disseminate industry-relevant knowledge that will focus on five
core themes of major concern to pulp and paper firms:
the globalization of the Industry, a
process that raises strategic questions for this highly
traditional, region-based branch of the economy;
enterprise effectiveness, involving
the US industry's struggle to develop management structures and
practices that will enable it to remain competitive
internationally;
workplace transformation, which
involves organizational changes aimed at developing newer and more
flexible work systems that can achieve the higher levels of quality
and productivity the Industry will require;
innovation, centering on how firms
might better harness their scientific and technical knowledge for
product or process innovation; and finally,
the community, involving the complex
interactions between firms and the social, organizational, and
political environments in which they are embedded.