CENTER FOR
PAPER BUSINESS AND INDUSTRY STUDIES (CPBIS)
AT
TAPPI PAPER SUMMIT, MAY 3-5, 2004
ATLANTA, GA
CPBIS
is pleased to be a co-sponsor of TAPPI’s Paper Summit program
this year. CPBIS researchers and staff are participating in two
sessions during the meeting that are in the People and
Infrastructure track. The CPBIS session
“Revitalizing the Industry” will be held Monday
morning, highlighting recent industry trends and progress in two
CPBIS-sponsored research projects. On Tuesday, Jim McNutt, CPBIS
Executive Director, will be participating in the “Is
Technology Leaving Us Behind? Pathways to a Technologically
Advanced Workforce” session, discussing ways to link
leadership to the bottom line.
CPBIS will also be participating in the Mill VIP Program at Paper
Summit, a unique program especially designed for paper company
employees to get additional hands-on training in a variety of
areas. CPBIS will be participating in the first
Management Track session on Tuesday
morning. This session will include discussion on transforming the
workforce, taking the initiative in environmental regulation,
meeting industry stakeholders’ aspirations, and a panel
discussion on innovation.
Details of all presentations can be found below. Please contact
Colleen Walker (colleen.walker@cpbis.gatech.edu)
if you have any questions or would like additional information
about any of these presentations.
TAPPI Annual Meeting
Program |
Monday, May 3
– 10:00-12:00 Session 10: “Revitalizing the
Industry”
10:00 -
11:00 |
J.
McNutt, D. Cenatempo, B. Kinstrey: “State of the North
American Pulp and Paper Industry” abstract (? make this a
link to the abstract for each, can be at bottom of web page.
Abstract
|
11:00 -
11:30 |
H.
Li and P. McCarthy: “Price Behavior, Price-Cost Margin, and
Industry Consolidation”
Abstract
|
11:30 -
12:00 |
G.
F. Peter, D. E. White, R. Singh, J. Fernandez, R. de La Torre, and
D. Newman: "Economic Modeling of Wood Quality Traits for Linerboard
Production"
Abstract
|
Tuesday, May 4
– 8:00-10:00 Session 23: “Is Technology Leaving Us
Behind? Pathways to a Technologically Advanced
Workplace”
9:00-
9:30 |
L.
Diane Murdock and James McNutt: “Linking Leadership to the
Bottom Line,”
Abstract
|
Tuesday, May
4- 8:00-12:00 Management Track 1
8:00 -
9:00 |
J.
McNutt – “Meeting Stakeholders’ Aspirations
Through Innovative Thinking”
Abstract
|
9:00 -
9:30 |
C.
Parsons – “Transforming the Workplace”
Abstract
|
9:30 -
10:00 |
Coffee break
|
10:00 -
10:30 |
M.
Farmer – “Taking the Initiative in Environmental
Regulation"
Abstract
|
10:30 -
12:00 |
Panel
Discussion on Innovation (sponsored by CPBIS)
Panel details |
|
|
J. McNutt, CPBIS – moderator
Bob Kinstrey – Jacobs Engineering
Ben Thorp – Georgia-Pacific
Del Raymond - Weyerhaeuser
|
TAPPI Annual Meeting
Program |
Monday, May 3
– 10:00-12:00 Session 10: “Revitalizing the
Industry”
10:00 - 11:00 |
J. McNutt, D. Cenatempo, B. Kinstrey: “State of the North
American Pulp and Paper Industry”
The North American Pulp and Paper Industry, once the center of the
world’s industry has suffered hard times due in large part to
its inability to successfully deal with the changing global and
competitive dynamics. North America has belatedly begun to address
the situation by restructuring and trimming excess, old and higher
cost capacity to better match true demand levels as balanced
against a changing import and export picture. However, despite
these efforts, the North American industry is still facing
challenging times.
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11:00 - 11:30 |
H. Li and P. McCarthy: “Price Behavior, Price-Cost Margin,
and Industry Consolidation”
Based on industry data in the past three decades, we analyze price
behavior in the pulp and paper industry. In particular, using
structural econometric models, we discuss the quantitative response
of price to changes in market demand, as well as in material costs,
energy prices, and labor costs. We also investigate the effect of
industry consolidation on price and price-cost margin. Finally, we
discuss the estimation of probability of short-term price changes
using excess inventory as a leading indicator.
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11:30 - 12:00 |
G. F. Peter, D. E. White, R. Singh, J. Fernandez, R. de La Torre,
and D. Newman: "Economic Modeling of Wood Quality Traits for
Linerboard Production"
The impact of wood quality on pulp and paper manufacture is
underemphasized by mills, but provides important potential for
improving mill economics. To quantify this potential we estimated
the value to a kraft linerboard mill of changes in tree growth
rates and key wood quality traits. A tree plantation cost model was
developed for loblolly pine plantations in the southeastern US and
was linked with an integrated kraft linerboard mill cost model
which calculates total mill operating and capital costs for a
single papermachine producing ~600,000 metric tons/year of 42lb
linerboard. Using the plantation and mill models the cost savings
were estimated for increased tree growth rates, increased wood
specific gravity, and decreased wood lignin content. Potential cost
savings and increases in profitability were also estimated for
cases where linerboard basis weight was decreased due to increases
in fiber strength. To date all of the cases have been conducted at
fixed production levels, with savings taken primarily as decreases
in fiber cost (wood coming into the mill). Over the range of
parameters investigated, the greatest cost savings are expected
from increases in specific gravity, which give increased pulp
yields due to less cellulose loss during pulping. The second
greatest cost savings come from increasing tree growth rates by
30%. The least amount of cost savings were found for reductions in
lignin content. In this case, although pulp yield goes up
significantly, the extra cost of purchased energy limits the cost
savings to the mill. Reducing linerboard basis weight by using
higher strength fibers (lower cellulose microfibril angles) also
substantially decreases the cost of linerboard production on an
area basis. The details of our approaches, estimated cost savings
and potential impacts of biotechnology on mill profitability will
be presented.
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Tuesday, May 4 – 8:00-10:00 Session 23: “Is Technology
Leaving Us Behind? Pathways to a Technologically Advanced
Workplace”
|
L. Diane Murdock and James McNutt: “Linking Leadership to the
Bottom Line,”
Leadership and Technology Skills are both critical for success in
today’s world. Business performance is linked to basic
leadership fundamentals at all levels of the organization.
Employees need a toolkit to help themselves and their organizations
get the results they have to have to be successful. Cutting edge
leadership training can continuously build skills when delivered to
the workplace using the internet and knowledge alliances. While
training opportunity abounds, it only bring value when delivered in
a format that is easily accessed, easily shared, and easily
transferred to practical application.
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Tuesday, May
4- 8:00-12:00 Management Track 1
|
J. McNutt – “Meeting Stakeholders’ Aspirations
Through Innovative Thinking”
How do our Industry Stakeholders view our industry? Where is our
industry, where is potentially headed, and what are some of the
innovative considerations we may need to embrace to get there alive
and well? Answers to these questions will be explored through
thoughts on change, operational innovation, customer focus and
marketing, issues of technology and innovation, and finally, on
organizations, management, and people.
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C. Parsons – “Transforming the Workplace”
During the past several decades, we have seen organizations in many
industries transform work processes and the role of the production
worker through the introduction of high performance work systems
(HPWS). The HPWS experience in the paper industry has been varied
and there are many questions about the appropriate approach to
these innovations. In this presentation, we will describe a
framework for understanding the adoption, implementation, and
management of these innovations. We will discuss various
organizational, managerial, and workforce issues that are relevant
to the decisions to implement workplace innovations. Finally, we
will review the research literature on the effectiveness of HPWS
practices and explore various contingency factors that may
influence their impact. The session is designed to be interactive
with audience participation and discussion.
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9:30 - 10:00
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Coffee break
|
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M. Farmer – “Taking the Initiative in Environmental
Regulation"
Efforts to remove immanent environmental health threats have been
successful. Regulators now face resource management issues with an
infrastructure dedicated to emissions removal - staffed by
attorneys rather than resource managers. This opens a window to
take the lead in regulation and capitalize on internal expertise of
an innovative industry. Recording the past success of agriculture
under a similar regulatory regime, a proactive, non-defensive
profile, while difficult, is possible for forest and paper
industry.
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Panel Discussion on Innovation (sponsored by CPBIS)
This panel will discuss the need for innovation in the paper
industry and the role of innovation in improving industry
performance. Four panelists will discuss innovation in specific
areas of the industry.
"Overview of the Need for and Role of Innovation," Jim McNutt,
CPBIS – Moderator
“Need for and Direction of paper Machine Innovations,”
Bob Kinstrey, Director of Process Technology, Jacobs
Engineering
“Innovation Without Deployment is a Waste,” Ben Thorp,
Director of Pulp & Paper Engineering, Georgia-Pacific and
Co-Director Agenda 2020 Technology Task Force
“Role of Agenda 2020 in Stimulating Paper Industry
Innovation,” Del Raymond, Director, Strategic Energy
Alternatives, Weyerhaeuser and Chairman Agenda 2020 Technology Task
Force
This session will conclude with a no-holds-barred open discussion
of the role for and difficulties of seeking and putting into place
value creating innovations in the paper industry between panel
members and session participants.
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